Marketing for B2B vs. B2C -Same Customer but different Approach to reach

Difference between B2B ( Business to Business) Vs B2C Marketing ( Business to Consumer) Marketing can be understood by putting yourself at two different situation.
" U purchase for yourself is different from U purchase for your business ( own business or you work for other)"

Differences between B2B marketing and B2C marketing:

B2B

• Relationship driven
• Maximize the value of the relationship
• Small, focused target market
• Multi-step buying process,longer sales cycle
• Brand identity thru personal relationship
• Educational and awareness building activities
• Rational buying decision based on Business Value

B2C

• Product driven
• Maximize the value of the transaction
• Large target market
• Single step buying process, shorter sales cycle
• Brand identity through repetition and imagery
• Merchandising and point of purchase activities
• Emotional buying decision based on status, price,desire