Amid a market lull and rising inflation, ‘packaging’ is used as a significant marketing tool to draw the attention of customers.
Attractive packaging of products seems to create superior mind share amongst the target audience and hence is regarded as an integral part of the business.
Currently, majority of the companies outsource their packaging requirements. But according to industry experts this will not be the case in future.
According to them, there are many companies which at present have dedicated department for the same and are also taking assistance of qualified professionals to help them cater their target groups.
Packaging refers to all materials and products used for the containment, protection, handling, delivery and presentation of goods from the producer to the end-user.
According to Lovy Khosla, Managing Director, Elvy Lifestyle, companies and retailers are working more closely than ever to create products designed for contemporary lifestyles, based on the latest technology.
This has resulted in an explosion in the market, a market in which packaging is playing an increasingly important role.
Technological advancements and customer outlook have been the driving force behind the change in packaging style of products in the recent past.
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