PR is a piece of the overall scheme of marketing. It plays a huge role in setting the image of your company. The PR department is responsible for handling the good and the bad press of the company. The PR department is responsible for setting and maintaining the overall image of the company. They decide how your company will become successful and how it will look in the marketplace.
PR is a huge chunk of your overall marketing strategy. Along with advertising, PR is responsible for how you look in the marketplace. With a bad PR group, certain situations will not be handled properly and it could spell disaster for your company. Be sure to take the time to have your PR team sit down with your marketing team and discuss how you can market to benefit both teams. Come up with some situations and how you think they should be properly handled.
Designate one person on the PR team to be the official spokesman for the department. They will be in charge of facing the media in bad times and good times. Designate 2 or 3 individuals to send out press releases on the good marketing and handling bad PR for the company as well. Just be sure to keep open communication between the departments to keep everyone on the same page. Keeping the PR department ready for any situation will be a great benefit to the overall good of the company.
Advertising is a highly expensive piece of marketing. Having a good PR department helps reduce the advertising costs by setting the image of the company.
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