Today's fast moving economy demands that enterprises leverage database marketing techniques efficiently to drive corporate revenue, profits, and brand awareness among customers and prospects. A well-structured and maintained database is the most valuable tool in a company's marketing arsenal.
Good People and Good Systems = Good Database
The value of a database comes not from a computer program, but from the information that is tracked. The most important component in a good database system is people who understand the importance of gathering information and of thinking proactively, and who are dedicated to keeping the information up-to-date.
Please note that regular data entry and maintenance may significantly change your present organizational procedures, depending on who enters the data, what the scale of operation is, and training requirements. It is of the utmost importance to support the person(s) who maintain the database (i.e. the people who input the data). This should be a priority job, not an after thought or a "when-you-have-time" task, and not something to think about late in a database adoption process. Without full and initial support of this person or persons who will primarily input and manage the data, your database, no matter how well designed or how highly thought of it is by IT experts, will fail to meet your organization's needs.
Few points:
Check validity
Capture everyone
Backup data
Update time to time
Build on different parameters
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